Industry Insights

Blog, Cloud

Why the Cloud Makes a Good Business Investment

by | Wednesday, January 18th, 2023

Businesses have been taking advantage of the cloud for some time now, and nine out of ten businesses operating today are using the cloud’s capabilities in some way or another. We feel confident enough to say that the future will certainly involve cloud hosting. Let’s look at some of the statistics and business trends to see how far the cloud has come, and how you could be taking advantage of it if you aren’t already.

Today, The Cloud is a Welcome Component of Business Operations

However, this wasn’t always the case. For quite some time, the assumption was that the cloud simply wasn’t a viable option for business use. Hardware manufacturers saw it as a fad, stating that it didn’t have the security or reliability to last. While we certainly know differently today, business use of the cloud was limited to email hosting for a long time.

Those businesses that did take advantage of the cloud, like those using Amazon Web Services, quickly saw the benefits that using the cloud had to offer. Nowadays, businesses are using the cloud in various ways, either as a subscription-based service that provides data storage, access to software, and/or raw computing power, or hosting a personal cloud onsite for similar reasons. Some businesses do both, as we’ll go over in a moment.

Because of this, the cloud is one of the most relied-on technologies for today’s businesses. Predictions place the cloud computing market’s worldwide value at over $620 billion by year’s end. 

Various Types of Cloud are Available to Businesses

While it may seem that, with all of the functionality that the cloud offers, there would be millions of different ways to set it up. Fortunately, the reality is much simpler: there are three.

  • The public cloud is one maintained by an external company or vendor that provides services via a publicly-accessible network. As an affordable and accessible option, the public cloud is particularly great for small businesses, particularly those that are just starting up. With public cloud options, you sacrifice control of the platform, but also are not responsible for its upkeep.
  • The private cloud is one that a business uses to maintain itself on its own private network. This provides security benefits, as you have control over what applications and devices you use to secure it.
  • The hybrid cloud is a sort of compromise between the previous two options, where some needs are fulfilled through public cloud resources, while others are seen to through self-hosted cloud capabilities. Adopting a hybrid cloud strategy gives businesses control over the data they want to keep close to the chest, while still being able to take advantage of affordable tools and other public cloud features, like Software-as-a-Service.

In essence, the relatively limited deployment options the cloud enables can be customized and adjusted to precisely fit the needs that a business may have. This is a big part of why businesses use the cloud to fulfill so many critical business needs and operations, including:

  • Line of Business – The cloud is a great option for a business to source line of business software from, despite losing some management capabilities. This drawback is more than compensated for by the benefits that the ubiquitous access to the software provides, and the relative budgeting benefits that cloud software features.
  • Productivity – Today, if a software exists, there’s a good chance that it can be obtained as a part of a cloud-based subscription. Two renowned examples are Microsoft 365 and Google Workspace, which both feature well-rounded toolsets and collaborative integrations.
  • Communication – The cloud has also enabled new means of business communication, hosted VoIP options superseding the traditional telephone options and conferencing tools that are needed to keep a dispersed team operating as a unit.
  • Security – The cloud can also be used to help maintain your network security, in such a way that a business can remain secure while also helping to balance out the management costs a business will be beholden to.

Indeed, the cloud has become integral to a modern business’ operational success, while potentially serving as a cost-saving measure. If you’d like to learn more about what the cloud can help you accomplish with our help, call us at 1-855-405-8889 today.

A Glimpse Into What Compliance Looks Like for Businesses

It’s easy to see all the reasons why you should make data regulations and compliance a priority. After all, you want to ensure you don’t violate the trust and security of your customers, as well as the integrity of your operations. If you make even one mistake, it...

AI Search Isn’t There Yet

People do this all the time: if they don’t know an answer, they just make something up that sounds right. It turns out AI has the same bad habit. A Study Put AI Search to the Test, and It Did Not Go Well Researchers at the Tow Center for Digital Journalism (part of...

Remote Work Is Great, but There Are Some Pitfalls

Do you have employees working remotely? If you do, the real question is, are you doing everything you can to keep them productive and secure? Remote work is awesome, but it comes with its fair share of risks. Today, we get into how to competently confront them. Remote...

Hiring IT is Hard (Here’s How to Make It Easier)

Do you have someone on your staff who can handle most IT-related issues for your business? If not, we’re sure your organization feels it in more ways than one. The issues that come from not having IT help are only made more frustrating when it comes time to find IT...

Let’s Take the Lid Off of CAPTCHA

We've officially reached the point where humans have to prove they're, well, human just to access websites. One of the most common ways to do this? CAPTCHA. CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart. It might sound...

Automation Isn’t Always the Best Business Option

Automation makes sense from an operations standpoint, and people see this despite the many who advocate for scaling back to save jobs. For every task that can be completed, however, less than half can be automated. When you consider all the tasks that a human might be...

More Reading from Industry Insights:

AI Search Isn’t There Yet

People do this all the time: if they don’t know an answer, they just make something up that sounds right. It turns out AI has the same bad habit. A Study Put AI Search to the Test, and It Did Not Go Well Researchers at the Tow Center for Digital Journalism (part of...

Hiring IT is Hard (Here’s How to Make It Easier)

Do you have someone on your staff who can handle most IT-related issues for your business? If not, we’re sure your organization feels it in more ways than one. The issues that come from not having IT help are only made more frustrating when it comes time to find IT...